What is it that makes your brand stand out from the crowd? Consumer trust in the brand is vital. Consumers will choose similar products if they trust the Track and trace technology. Your brand’s QR code is the link between consumers and your brand. A QR code was created by Hara Masahiro, a Japanese engineer, and his team in the 1990s. The QR code was then used on packaging to facilitate interaction between brands, consumers, and manufacturers, also known as interconnected packaging.
Internet packaging can be connected to the Internet. Every internet bag has a unique QR code printed on it. It works in the same way as ID cards. It can be scanned with a mobile phone to provide real-time information about the benefits and uses of goods. Due to its uniqueness, it can be reproduced or pretended to be your packaging. A QR code will detect anomalies and capture them.
To get detailed information about a product, consumers only need to scan the QR Code for a few seconds. You can find information about the origin, specifications, composition, production dates, shelf life, coupon, and the entire story from farm to processing plant to final shelf. The future will bring more information to consumers via QR codes. Consumers can understand the whole brand and this product in just a few seconds.
Consumers can scan QR codes to get more information, such as the production factories and the batch of products. Information about whether the product is safe for consumption can be found in the QR codes. This information can be used to prove that the product was produced using legitimate channels and is not fake or shoddy. This certification can increase consumer trust in products.
You can also get statistics about the number of people who bought the product. This includes the country and age—the consumer population. You can also use QR codes to collect feedback and comments from customers. To help you decide on a purchase, you can ask customers to comment on the product. The United Nations estimates that more than 1.3 million tons of food are wasted yearly. People’s poor practices and inefficient storage are significant reasons.
After expiration, consumers can scan the QR code to provide information about the product’s usage, shelf life, and disposal methods. Consumers can check QR codes to access instruction manuals in multiple languages when your product is on the international market. The QR code automatically detects the language of the user’s phone and locates the product manual in that language.
In people’s stereotypical view of QR codes, they are white and black. However, you can use more transparent colors to complement your brand style. This will make your QR code more visible and help you attract customers. It will encourage more people to scan your QR code to interact with your products. A unique logo or guiding symbol can be added to the QR code and placed in the middle of the code.
It is easy to forget that QR codes can be scanned by people who don’t know the information. Therefore, it is essential to mark it with simple marks. Although intelligent packaging is still in the early stages of development, this technology has many benefits and potential applications. Innovative packaging, as the name implies, has extended functions. Innovative packaging is more than packaging. It also emphasizes using cloud technology to offer customers more objective purchasing suggestions.